When designing a new custom label, the Mister Label team will ask you questions
about the environment that the label will applied in your facility and the environment the label
will have to perform in once it leaves your facility. To what surface will the label be applied –
plastic, glass, corrugated, etc? What is the application temperature and is there any foreign matter
in the environment – dust, oil, etc? Is the label being machine or hand applied? Does the label need
to perform in extreme temperatures (hot or cold) once applied to your product? Will the label be in
a harsh environment where it needs to be protected from friction, corrosion, or UV?
PMS (which stands for Pantone Matching System) is a color system based upon
over one thousand standardized ink colors. PMS color is the standard used by printers throughout the
world to accurately represent colors. PMS inks are pre-mixed before printing begins. That helps to
ensure you’ll always get the color you’re expecting and minimizes variation throughout the print
run. Rich, deep colors ideal for monochromatic designs, PMS spot colors provide the most consistent
color, with no perceptible variations between labels in a run, or from run to run. They are also
excellent for color branding, such as matching the hue of a company logo, and for printing small
text legibly, without blurry color auras.
Process colors are created by applying separate layers of 4 colors - Cyan,
Magenta, Yellow and Black (CMYK) - in various concentrations on the paper. By mixing these 4 colors,
just about any imaginable color can be created. CMYK 4-Color Process is commonly used for printed
matter that contains photographs. CMYK printing is often combined with spot colors for custom logo
colors and crisp text.
Label position refers to how the label will be oriented when it comes off the
roll. This is less important if the label is being hand applied and can be oriented by the applier.
However, it is critical to orient the labels correctly if they are being machine-applied. Each
automatic labeler will have different orientations for application. The roll chart below defines
label position numbers.
RCR stands for round corner rectangle and it refers to the radius of the
rounded corner of a label. A standard size is .125” but can be larger, or smaller. An RCR helps the
labels more easily peel from the liner during the application process, and also make labels less
likely to catch on things and be accidentally removed from your product.
Yes, we can specify a material or a varnish that will allow you to use a
thermal transfer or direct thermal printer, or even an ink pen or “Sharpie”, to add variable data to
your custom label.